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Google Local Service Ads - LSA
Description
Google Local Services Ads (LSA) are a specific type of advertising designed for local service-based businesses (like plumbers, lawyers, or cleaners) that appear at the very top of Google search results—even above traditional Google Search Ads.
Key Features
- Pay-Per-Lead (PPL): Unlike standard SEO or search ads where you pay for clicks, with LSA you only pay for valid leads—typically phone calls or messages from potential customers.
- The Trust Badge: Eligible businesses can earn a Google Guaranteed (green checkmark) or Google Screened badge, which verifies they have passed background checks, license verification, and insurance requirements.
- Visibility: These ads occupy the "prime real estate" at the absolute top of the page, making them highly visible to high-intent local searchers.